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LOTTE WORLD KIDS PARK - UNDERSEA KINGDOM

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Visit an enchanted underwater world with whimsical experiences for kids of all ages...

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Rethink worked with Lotte's team to develop this 71,000 sq. ft. family entertainment center retrofitted into an existing retail space. Lotte requested a variety of concepts for their exisiting mascot characters, Lotty and Lorry. After choosing the underwater theme, Rethink developed an attraction program, a suite of concept art, and a graphic design package to tell the story of Lotty and Lorry's trip to this magical aquatic world. Lotte Undersea Kingdom opened in late 2016.

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My Role: Associate Show Producer. I worked closely with the in house design team and the clients to deliver the project on time. I took meeting minutes, submitted drawing, models, and supporting assets. 

Company: Rethink Leisure & Entertainment
Client: Lotte 
location: Seoul, South Korea
Services: Concept design, graphic design, master planning, show set design, art direction, story & show writing
My role: Associate Show Producer
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